Amazon Prime

Amazon Prime is a service that Amazon sellers can offer their buyers. An Amazon Prime seller must guarantee next day delivery on all their Amazon listings via Amazon - Buy Shipping that are flagged as Prime. In return, Amazon will flag the seller as a Prime seller, potentially increasing their sales.


In order to configure Linnworks for Amazon Prime, you will first need:

  • An Amazon Pro Merchant Account
  • Confirmation from Amazon that you are a Prime seller
  • An Amazon Account Integrated into Linnworks
When printing labels for Amazon Prime orders in Linnworks, it is imperative that you print an Amazon - Buy Shipping label. You are not permitted to ship Amazon Prime orders with any other integration.

Identifying Amazon Prime Orders

The Linnworks Open Orders screen includes a range of tools that can help you identify and categorise orders into manageable sections.

Order Tags 

An order tag is simply a marker that is assigned to an order. There are 6 possible tags that a user can choose from, labelled 1 to 6. When downloading orders from Amazon, Linnworks will already know if an order is a Prime order. When this happens, Linnworks will automatically mark the order with Tag 6 Order Tag 6 when it is downloaded and saved as well as a Prime identifier iconPrime identifier. More details here.

Please Note! An order cannot be tagged if it is Locked or Parked. If a tagged order is Parked, the tag is overwritten by the "Parked" icon. For Amazon Prime orders, it is possible to use Identifiers which will be visible in the Open Orders Beta screen even if the order is Parked or Locked.

Custom Identifiers

Custom identifiers for open orders can then be used in the Rules Engine module as both, a condition which will check the current identifier on an order, as well as an action to actually assign this identifier to an order. There are default identifiers created to optimize rules that need to run against Amazon orders. More details here.

Please note! Custom identifiers created in Order Settings can be only used in the new Open Orders screen.

To help you manage Prime orders more easily, it might be a good idea to create an Open Order View that will only show Amazon Prime orders.

Shipping Amazon Prime Orders

Amazon Prime orders must be shipped using Amazon - Buy Shipping. This is a requirement of Amazon so that they can be certain that as a Prime seller, you are shipping all your Prime orders using a service that will deliver the item to the customer the day after ordering.

Integrating Amazon Buy Shipping

To print shipping labels for Amazon Prime orders, you will first need to integrate Amazon  Buy Shipping.

Adding the Amazon Buy Shipping Services

To add the services to the new integration, click on the Services button in the Integration screen and choose relevant options from the service drop-down.

Assigning an open order to Amazon Buy Shipping

Now that you have started downloading Amazon Prime orders, and you have integrated Amazon Buy Shipping, the next step is to assign a prime order to the correct service so that a label can be printed. You can do this two ways:

  • Manually: By right-clicking the order, and selecting Action > Bulk Change > Change Shipping Method
  • Automatically: By configuring a rule in the Rules Engine

For more details, please check our solution article Shipping - How to set up Amazon Buy Shipping